„One cold, stormy January night somewhere deep within the forest, far far away from seemingly civilized human world, gathered the most outspoken representatives of all animal tribes. They have gathered there with a clear mission: to let their stories be heard in the human world. After hours of heated discussions – full of anger, pain and disappointment, the animals have decided. They would unleash a weapon that would be heard by both ears and hearts of humans.
For this special mission they chose one human-like beast they named IFEEL.“
The story continues...
Hip hop artist IFEEL creates music to give voice to the voiceless beings we call animals. His intention is to help express the inner life of animals through music and music videos, to show their feelings and make us feel them, even for just a few moments. He delicately digs deep with his razor-sharp vision and explores the relationship between animals and humans. No holds barred.
Most of the songs are written from a point of view of an animal. "I do that so I could express what they cannot express verbally: their fears and happiness, their anger and joy, disappointment and gratitude, their confusion, their inner life," says IFEEL. "I am disgusted by the way that animals have been so cleverly and viciously reduced to a number on a production line. They have become objects for pleasure, food and fun. It can't go on like this."
Animals in these songs express their feelings and thoughts. They express their pain, they are angry, they cry, they laugh, they try to communicate with us, they are disappointed, they are grateful. And when they are abused, they fight back. As IFEEL explains: "If someone abused or hurt you, you would protect yourself, wouldn't you? It's the same with animals. The only reason they don't retaliate for all the abuse they are put through is because their abusers have all the vicious tools to keep them locked up, torture them and murder them with cruel efficiency.”
The album covers a whole spectrum of animal experiences, thoughts and feelings. There is an angry song We Going to War, sung by angry animals to their abusers as they decide to stand up and fight. There is an emotional, feel-good song Thank You in which animals show gratitude to all the people who help them, love them and care for them. Then there is Welcome to The Farm, a hard-hitting song which leads the listener through a clever story of a farmer Old MacDonald, who ends up in a factory farm as an animal – guided by his conscience, Mr. Fears.
In I Remember, IFEEL shares an emotional letter to his dog Flash. There are stories of triumph, freedom, loss, happiness, anger, love and pain. On the album there is a song Call the 911. It is a song that will never end. IFEEL plans on continuing this song on every new album, to document the cries of all the animals being abused. “It will end when the abuse ends.“ he explains.
IFEEL Website: www.MusicIFEEL.com
IFEEL Newsletter: eepurl.com/ig6KA